Whether you’re an individual or an organization, true and lasting change starts from within.
At an organizational level, I’ve learned this through over a decade in Private Equity, analyzing hundreds of companies and investing through cycles. Then at Apple, leading global strategy for Mac and iPad, I saw what separates businesses that pivot and thrive from those that stagnate.
The lesson is clear: sustainable success comes from proactive clarity. They look beneath surface-level metrics to understand their true foundations: where vision meets execution, where values drive innovation, and where hidden barriers are transformed into catalysts for growth.
At an individual level, I’ve learned this lesson the hard way.
After years of relentless achievement—from Casablanca to Paris to New York—climbing the corporate ladder brought external success but internal misalignment. On the surface, I had everything I thought I wanted. But on the inside, I was breaking. A health crisis became the wake-up call that sparked a profound realization: lasting success starts from within.
When what worked stops working, external changes aren’t enough. True transformation begins by looking inward.
The Transformation: Rebuilding from the Inside Out
Moving to California marked the beginning of rebuilding—not just a career, but a whole new approach to success.
This transformation wasn’t easy, but it became the foundation for everything I do today. It inspired my TEDx talk at Stanford University, “What Your Body Knows and Mind Ignores”. As high achievers, we often overlook a powerful source of intelligence: our bodies. Physical sensations and emotional responses aren’t distractions, but valuable signals guiding us toward better decisions. When we learn to integrate both mind and body intelligence, we not only prevent burnout but stay connected to what truly matters, making choices that align with our deeper purpose and desires.
In California, I went back to school at Stanford Graduate School of Business, leading to a strategic pivot: from Private Equity to Tech, joining Apple to lead the global growth strategy and business planning for Mac and iPad.
These experiences birthed the Inside-Out Model®, helping leaders and organizations pivot with clarity, confidence, and conviction—whether navigating career transitions, scaling a business, or leading through uncertainty.
More about me
What you may find on LinkedIn :
With a decade of experience as a Director at Ardian, Europe’s largest Private Equity fund ($177bn AUM), I’ve supported companies and their leadership teams in transforming industries and expanding globally. At Apple, I led the worldwide sales strategy and business planning for Mac and iPad, scaling revenue and market share across diverse markets.
I graduated from Stanford Graduate School of Business as a Robert Joss Scholar and hold two master’s degrees in finance from Paris Dauphine University. I am also a TEDx speaker and an ICF-certified coach.
Today, I help:
- Professionals pivot their careers with clarity and confidence
- Founders pivot their businesses through plateaus to scale
- Organizations pivot their strategies to accelerate growth
In 2025, I was named to Silicon Valley’s Women of Influence list.
In 2024, I was recognized in Morocco’s 40 Under 40 list, the Arab-America Foundation 40 Under 40 list, and received the Speaker of the Year award by the Women in Tech Network.
What you may not find on LinkedIn :
Empowering women to lead and thrive is a lifelong mission. As Treasurer and Board Member for Resonate Workshops, I support women and girls in East Africa to unlock their leadership potential and create lasting change in their communities. Through angel investing, I champion mission-driven women founders, helping them bring bold visions to life.
While my work often centers on strategy, growth and innovation, it’s grounded in something deeper: helping people reconnect with their purpose, aligning their actions with their values for deeper impact. My holistic approach integrates mind and body, teaching leaders to balance logic with intuition.
My favorite language is dance, which I teach and use to help myself and others express their authentic selves.
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