Whether you’re an individual or an organization, true and lasting change starts from within.
At an organizational level, I’ve learned this through over a decade of experience in Private Equity, analyzing hundreds of companies across sectors and geographies, and investing through cycles. And then, in my role at Apple, leading the global growth strategy for Mac and iPad—driving market share gain across diverse markets — I’ve learned what separates businesses that thrive and evolve from those that stagnate.
The lesson is clear: sustainable success comes from proactive clarity. They look beneath surface-level metrics to understand their true foundations: where vision meets execution, where values drive innovation, and where hidden barriers are transformed into catalysts for growth.
At an individual level, I’ve learned this lesson the hard way.
After years of relentless achievement—from Casablanca to Paris to New York—climbing the corporate ladder brought external success but internal misalignment. On the surface, I had everything I thought I wanted. But on the inside, I was breaking. A health crisis became the wake-up call that sparked a profound realization: lasting success starts from within.
The Transformation: Rebuilding from the Inside Out
Moving to California marked the beginning of rebuilding—not just a career, but a whole new approach to success.
This transformation wasn’t easy, but it became the foundation for everything I do today. It inspired my TEDx talk at Stanford University, “What Your Body Knows and Mind Ignores”. As high achievers, we often overlook a powerful source of intelligence: our bodies. Physical sensations and emotional responses aren’t distractions, but valuable signals guiding us toward better decisions. When we learn to integrate both mind and body intelligence, we not only prevent burnout but stay connected to what truly matters, making choices that align with our deeper purpose and desires.
In California, I went back to school at Stanford Graduate School of Business, leading to a strategic pivot: from Private Equity to Tech, joining Apple to lead the global growth strategy and business planning for Mac and iPad.
These experiences birthed the Inside-Out Model®, helping leaders and organizations unlock clarity, foster innovation, and take confident action through critical turning points—from market share plateaus, to carrier pivots and start-up growth challenges.
While most change frameworks focus solely on external strategies, this proven holistic methodology connects internal foundations with strategic action. The result? Leaders who drive innovation with conviction, organizations that scale with purpose, and growth strategies that deliver measurable impact—all powered by transformation from within.
More about me
What you may find on LinkedIn :
I graduated from Stanford Graduate School of Business as a Robert Joss Scholar and hold two master’s degrees in finance from Paris Dauphine University. I am also a TEDx speaker and an ICF-certified coach.
Today, I help:
- Founders break through revenue plateaus and scale with powerful go-to-market strategies;
- Corporate leaders align their skills and purpose to navigate career transitions;
- Organizations accelerate market share growth through innovative strategies.
In 2024, I was named to Morocco’s 40 Under 40 list, the Arab-America Foundation 40 Under 40 list, and recognized as Speaker of the Year by the Women in Tech Network.
What you may not find on LinkedIn :
Empowering women to lead and thrive is a lifelong mission. As Treasurer and Board Member for Resonate Workshops, I support women and girls in East Africa to unlock their leadership potential and create lasting change in their communities. Through angel investing, I champion mission-driven women founders, helping them bring bold visions to life.
While my work often centers on strategy, growth and innovation, it’s grounded in something deeper: helping people reconnect with their purpose, aligning their actions with their values for deeper impact. My holistic approach integrates mind and body, teaching leaders to balance logic with intuition.
My favorite language is dance, which I teach and use to help myself and others express their authentic selves.
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